"News isn't monolithic," Forman said as he went on to explain the advantages of advertisers using local news brands to promote their products and messages. "We have to dispel the notion that news is this vast bucket and it's all the same…We have a powerful platform that allows national advertisers to connect with local audiences."
Forman, citing his leadership of both big branded-media companies and
Schafer closed the interview by asking Forman for a final thought. "This crisis has shown us that where we live is an essential part of who we are," said Forman. Addressing national advertisers, Forman continued, "If you're a national advertiser, let's think about how you can use local news...let's partner together to come out of this [crisis] stronger."
Following Forman's question-and-answer session,
McClatchy operates 30 media companies in 14 states, providing each of its communities with strong independent local journalism in the public interest and advertising services in a wide array of digital and print formats. McClatchy publishes iconic local brands including the
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