-- Creators Will Break New Ground with 3D Nonfiction Experiences on Mobile --
SACRAMENTO, Calif., June 18, 2018 – McClatchy (NYSE American: MNI) announced today its inaugural class of Storytellers-in-Residence. The four creators will train at McClatchy New Ventures Lab and focus on 3D augmented reality experiences on mobile platforms. They will develop episodic content aimed at connecting with new audiences and study distribution and monetization models.
The creators will be based at the McClatchy New Ventures Lab located in the Sacramento Valley Train Station. The 10,000-square-foot digital production facility was created to develop the next stage in immersive nonfiction storytelling using cutting edge digital tools such as augmented reality, virtual reality and 360-degree video.
"We've created this program to begin harnessing the potential of a new medium," said Craig Forman, President and CEO of McClatchy. "Technology is developing rapidly and audiences will follow the latest advances. We want storytellers to produce content for evolving digital platforms so that our audiences can be better informed and engaged with essential news and information that drives local success. The selection of the four Storytellers-in-Residence reflect our commitment to exploring what's next in nonfiction visual storytelling and experimenting with purpose."
The Storytellers-in-Residence join the McClatchy New Ventures Lab team as full-time, salaried McClatchy employees for the next six months, and will be mentored by industry partners and thought leaders. The four creators are:
- Cassandra Herrman, an award-winning producer and director who has worked with Emblematic Group, PBS, MSNBC, The New York Times and National Geographic. She co-directed the room-scale VR experience, "After Solitary."
- Eric Howard, a web developer, game designer and installation artist. He has worked on projects for companies such as Clif Bar, Pandora and the Coachella 2018 festival site, which won a Webby award.
- Stanley Okumura, a former supervising producer for the media company ATTN: where he focused on mobile-first video. He often uses 360-degree video, gimbals, drones and other new video technologies in his work.
- Nani Sahra Walker, who recently completed her master's degree from the University of California at Berkeley where she led a team in creating an AR app for children living with cancer. She is an experienced producer and director, and her work includes stories for The Atlantic, the BBC and The San Francisco Chronicle.
"Applicants for this program brought an exceptional level of experience, talent and expertise," said Meghan Sims, McClatchy's Director of Strategic Video Initiatives who leads the operation in Sacramento. "Producing immersive experiences requires a mix of diverse skill sets and I'm confident that this first cohort will create work that will have a strong impact on the industry and the medium," she added.
McClatchy New Ventures Lab features workstations for content producers, a private editing suite, several multi-functional rooms with video and sound recording capabilities, a technology showcase and studio production space. It also serves as a space for convening groups and holding trainings.
"The space is designed to serve as a vibrant hub for developing and nurturing a creator community locally and industry-wide," said Andrew Pergam, McClatchy's Vice President, for Video and New Ventures. "McClatchy New Ventures Lab will showcase the latest video technologies, host screenings, workshops and social events, and provide co-working opportunities with collaborators like Google and YouTube."
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McClatchy operates 30 media companies in 14 states, providing each of its communities with strong independent local journalism in the public interest and advertising services in a wide array of digital and print formats. McClatchy publishes iconic local brands including the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News & Observer, and the (Fort Worth) Star-Telegram. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange American under the symbol MNI. #ReadLocal
McClatchy New Media Ventures Lab