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McClatchy Unveils Ambitious Editorial Initiatives for Midterm Election Coverage Targeted to Local Voters and Political Obsessives Nationwide
Untitled Document

 

-- "The Influencer  Series" Will Feature Exclusive Content from More Than 200 Leading State Voices  and Crowdsource the Key Policy Issues Voters Want Candidates to Address in Four  States --

-- McClatchy and OZY  Media Partner to Launch "Ground Game" Offering In-Depth Coverage of the 12  Bellwether House, Senate and Gubernatorial Races --

-- Weekly Documentary  Video Series "Beto" Goes Behind-the-Scenes in Heated Texas Senate Race on  Facebook Watch --

Sacramento,  Calif., June 5, 2018 – McClatchy (NYSE American MNI) announced the launch of  new editorial initiatives this month, aimed at better connecting McClatchy  readers with important coverage of politics and policy decisions at stake in  the 2018 midterm elections. The projects -- "The Influencer Series," "Ground  Game," and "Beto" -- will provide sophisticated coverage of midterm election  races important to both local voters served by McClatchy news brands and  political obsessives nationwide (video here). The groundbreaking, multi-platform  coverage is the result of a collaborative effort across McClatchy's local  newsrooms, spearheaded by Kristin Roberts, Executive Editor of McClatchy  DC and Regional Editor of McClatchy's East Region. It also involves a new  partnership with OZY  Media, an online digital magazine covering news, politics, culture,  sports and more.

"We've launched  these important editorial initiatives to enhance our reporting before the  critical midterm elections," said Kristin Roberts. "With local newsrooms across  14 states bolstered by our strong Washington, DC bureau, McClatchy is the  single best-placed news organization to tell readers, viewers and listeners  what voters on the ground are thinking, what policy positions matter to them,  and how candidates are responding -- or failing to respond -- to both. Unlike  other newsrooms with a Washington- or New York-driven approach, ours will be  focused on the communities where McClatchy is strong on the ground."

"The Influencer Series"
  "The Influencer  Series" is an unparalleled multi-state project in four states -- California,  Florida, Missouri and North Carolina -- aimed at sparking an ongoing  solutions-focused conversation in communities where McClatchy's leading local  news brands are based. The Sacramento Bee, Miami Herald, The Kansas City Star,  The Raleigh News &  Observer and The Charlotte  Observer are leading the project in their respective states.  These newsrooms have recruited more than 200 influential leaders with wide-ranging  backgrounds who agreed to participate in surveys through the election cycle on  the policy issues and sentiments most important to their communities.  Influencers are leaders across the community in education, public service,  faith, business, law, sports and entertainment.

McClatchy  newsrooms producing "The Influencers Series" will bring readers into the  conversation in new ways. With Hearken's public-powered  journalism model, strategy and technology, newsrooms will open up the editorial  process so readers can provide input on surveys, ask questions and make  suggestions, and journalists will be able to listen and respond, strengthening  the bond between the community and the newsroom. This interactive  component among readers and newsrooms will be called, "Your Voice."

"The Influencer  Series" surveys will focus on policy issues important to voters and critical to the  future of their states. McClatchy newsrooms will choose these issue areas through  feedback from both the influencers and readers. For instance, survey  topics in California might be on marijuana and immigration in a given month,  while in Florida, surveys might cover climate change and gun control. The first  articles based on the surveys will be published on June 18th. The stories will  publish twice monthly and then weekly after Labor Day, leading up to Election  Day in November. "The Influencer Series" will include exclusive news and  opinion content generated by the surveys.

Following the  midterm election, McClatchy will tap into the convening power of its local news  brands to co-host "The Influencer Summits," which will serve as culminating  events to gather influencers together for the first time for one purpose: to  discuss needed solutions to state problems.

"Ground Game"
  McClatchy has  partnered with OZY Media, to develop a series focused on 12 critical House,  Senate and gubernatorial campaigns of 2018. "Ground Game" will feature deeply reported,  magazine-style coverage of key races. The content will run on both companies'  sites and apps, and in a new e-newsletter delivered to millions of readers  nationwide.  McClatchy reporters Alex  Roarty and Katie Glueck, along with OZY Politics Editor Daniel Malloy, will  help lead the coverage and will co-host monthly episodes of McClatchy's  politics podcast, "Beyond the Bubble" leading up to November's  election to share their insights.

McClatchy will  cover six House districts that serve as archetypes for the most competitive  midterm election battles, including a story on the heated race in North  Carolina's 9th Congressional District, outside of Charlotte. Other districts  include California's 10th Congressional District (Modesto area) and Florida's  26th Congressional District (includes Florida Keys and portions of Dade  County).

"Who Decides?" --  a data project that tracks the fundraising efforts for each candidate in the  six bellwether districts covered by the "Ground Game" series -- will launch  mid-July. 

OZY Media will  report on three Senate races and three gubernatorial races that tell a larger  story about the mood and sentiment of the country as Election Day approaches.  These include the races for governors of Georgia, Maryland and Michigan and the  Senate contests in Arizona, Missouri and Mississippi.

"We are excited to  bring our brands and reporting power together to provide fresh, flavorful,  ahead-of-the-curve storytelling on the people and issues that will decide these  historic elections," said Carlos Watson, co-founder, CEO and Editor-in-Chief of  OZY Media.

Serial Documentary: "Beto"
  McClatchy Studios  is producing a real time, serial documentary on the Texas Senate campaign of Beto  O'Rourke to appear weekly on Facebook Watch and the Fort Worth Star-Telegram websites. The Democratic  candidate has agreed to give McClatchy Studios video journalists exclusive  behind-the-scenes access in his battle against incumbent Ted Cruz; participation in the series is under consideration by the Cruz campaign.
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  About McClatchy
  McClatchy operates 30 media companies in 14 states, providing each of its  communities with strong  independent local journalism in the public interest and advertising  services in a wide array of digital and print formats. McClatchy publishes  iconic local brands including  the Miami Herald, The Kansas City  Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News & Observer, and the (Fort  Worth) Star-Telegram. McClatchy is  headquartered in Sacramento, Calif., and listed on the New York Stock Exchange  American under the symbol MNI.  #ReadLocal

About OZY Media
  With 40 million monthly unique  users and 4 million subscribers, OZY brings readers "the new and the next,"  offering 100 percent original content with a focus on the future, via unique  OZY News, OZY Magazine, OZY TV and OZY Events products. Called "the new media  magnet for the news hungry" by Fortune magazine,  OZY's in-depth and high-quality journalism has attracted a number of  high-profile media partners including The  New York Times, NPR, PBS NewsHour,  TED, The Financial Times, The  Huffington Post and many more, as well as guest editors including Bill Gates,  President Bill Clinton and Prime Minister Tony Blair.

Founded in 2013 by Emmy  Award–winning journalist Carlos Watson and co-founder Samir Rao, the OZY team  is based in Mountain View, California, and backed by leading Silicon Valley  investors including Laurene Powell Jobs, Ron Conway, David Drummond, Larry  Sonsini and Dan Rosensweig and a significant investment from publishing giant  Axel Springer.
 

For more information, contact:
  McClatchy                                          OZY  Media
  Jeanne  Segal                                      Anne  Muscarella
  jsegal@mcclatchy.com                      anne@ozy.com
  202-383-6085                                      973-727-063

 

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