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McClatchy Reports Second Quarter 2018 Results
- Grew digital-only subscribers 34.5% from Q2 2017 to 122,400 as of Q2 2018
- Reduced operating expenses 4.8% and adjusted operating expenses 5.0% from Q2 2017
- Grew digital-only advertising revenues 20.2%, surpassing print newspaper advertising revenues in May and June
- Completed refinancing of debt capital structure on July 16th

SACRAMENTO, Calif., July 27, 2018 /PRNewswire/ -- McClatchy (NYSE American-MNI) today reported a net loss in the second quarter of 2018 of $20.4 million, or $2.62 per share. In the second quarter of 2017 McClatchy reported a net loss of $37.4 million, or $4.91 per share. 

The company reported an adjusted net loss1 of $5.6 million, which excludes severance and certain other items in the second quarter of 2018, compared to an adjusted net loss of $4.1 million in the second quarter of 2017.

Craig Forman, McClatchy's president and CEO, said, "In the 2018 second quarter, newspaper-industry headwinds continued but nonetheless our digital transformation progressed despite these industry challenges. We saw many areas of sequential improvement: our total digital advertising revenues were up almost 8%, while our digital-only advertising revenues grew more than 20%. In the first quarter of 2018 we achieved a milestone in our digital transformation that was repeated in the second quarter: total digital advertising revenues exceeded our print newspaper advertising revenues and that trend accelerated in the quarter just ended. Indeed, in May and June we met another milestone: our digital-only advertising revenues exceeded our print newspaper advertising revenues. Finally, while print advertising was down double digits, even in this hard-hit category, we saw improvement in the trend of our print advertising business in almost all categories." 

"We ended the quarter with 122,400 digital-only subscribers, up 34.5% from the same period in 2017, an accelerated pace of growth from the first quarter. We continue to be excited about our digital future and to invest in the growth engines of our business."

Forman continued, "We are gratified to have completed the refinancing of the vast majority of our debt earlier this month, which provides us more runway for our digital transformation. We reduced our first-lien debt by 10% to $310 million and extended the nearest-maturity debt to 2026, eight years from now, and we were able to complete a transaction on reasonable terms earlier than many anticipated. We appreciate the confidence and support shown by our investors.

"In our new debt structure, we will pay down the first lien notes from excess cash flows and certain asset sales and this ability to prepay debt is a positive term of the 2026 notes indenture that we sought from investors."

Second Quarter Results

Total revenues in the second quarter of 2018 were $204.3 million, down 9.2% compared to the second quarter of 2017. Total advertising revenues were $107.0 million, down 14.6% in the second quarter of 2018 compared to the second quarter of 2017. The rate of decline in total advertising revenues in the second quarter reflects a sequential improvement from the first quarter of 2018 of 2.1% due to the improvements in digital advertising and the reduced impact of print advertising declines on the business.

Digital-only advertising revenues grew 20.2% in the second quarter of 2018, and total digital advertising revenues, which include digital-only advertising and bundled digital and print advertising, increased 8.0% compared to the same quarter last year. Direct marketing declined 19.0% compared to the same quarter 2017. This represents an improvement of almost three percentage points compared to the first quarter of 2018 and is due to improving trends in revenues from preprints delivered to non subscribers. Direct marketing continues to be negatively impacted by the soft advertising environment, specifically the retail space.   

Audience revenues were $84.8 million, down 5.7% in the second quarter compared to the same period in 2017 reflecting declines in print subscribers. However, digital-only audience revenues were up 21.8%, owing largely to digital-only subscriber growth. Digital-only subscribers grew 34.5% to 122,400 as of the end of the second quarter.  

Average total unique visitors to the company's online products were 65.6 million in the second quarter of 2018.

Revenues exclusive of print newspaper advertising accounted for 80.4% of total revenues in the second quarter of 2018, an increase from 74.7% in the second quarter of 2017. 

Results in the second quarter of 2018 included the following items:

  • A non-cash charge of $10.1 million to increase a valuation allowance on the company's deferred tax assets;
  • A non-cash loss on real estate transactions and charges associated with relocations of certain operations resulting in charges of $0.4 million ($0.3 million after-tax);
  • Severance charges totaling $4.9 million ($3.6 million after-tax);
  • Costs related to reorganizing operations totaling $0.4 million ($0.3 million after-tax); and
  • Costs related to co-sourcing information technology operations, accelerated depreciation, and other miscellaneous costs totaling $0.5 million ($0.4 million after-tax).

Adjusted net loss1, which excludes the items above, was $5.6 million as compared to $4.1 million in the same period last year. Adjusted EBITDA1 was $30.0 million in the second quarter of 2018, down 22.4% compared to the second quarter last year.  Operating expenses were down 4.8%, while adjusted operating expenses, which exclude non-cash and certain other charges, were down 5.0% in the second quarter of 2018 compared to the same quarter last year. (A discussion of our non-GAAP measures and the reconciliation to the comparable GAAP measures are provided below.)

Other Second Quarter Business and Recent Highlights

Real Estate Transaction:
As announced on April 24, 2018, the company completed the sale and leaseback of its real property in Columbia, SC, home to The State and its related online products, for approximately $13 million of after-tax proceeds.

Debt and Liquidity:
The company finished the quarter with $20.1 million in cash, resulting in net debt of $689.4 million. As previously announced, on July 16, 2018, the company issued $310 million of 9.00% senior secured notes due 2026 (the "2026 Notes") and entered into other junior debt instruments described below. Upon the issuance of the 2026 Notes the company deposited sufficient funds with the 2022 bond trustee for its 9.0% senior secured notes due 2022 (the "2022 Notes")  to pay the redemption price in respect of all outstanding 2022 Notes, plus accrued and unpaid interest. Simultaneously the company called for a full redemption of its 2022 Notes, which will be fully redeemed on August 15, 2018 at the call price of 104.5%, plus accrued and unpaid interest. 

As a consequence of the foregoing, the company satisfied and discharged the indenture for the 2022 Notes and the related security documents and the collateral and guarantees for the 2022 Notes were released and terminated.

Also on July 16, 2018, the company entered into a Junior Lien Term Loan Credit Agreement (the "Term Loan Agreement") with Chatham Asset Management LLC and its affiliates ("Chatham"). The Term Loan Agreement provides for two tranches of term loans, Tranche A in the aggregate principal amount of $157.1 million and Tranche B in the aggregate principal amount of $193.5 million. The Tranche A term loan accrues interest at a rate of 7.795% per annum and matures on July 15, 2030, while the Tranche B term loan accrues interest at a rate of 6.875% per annum and matures on July 15, 2031. The liens securing the collateral for the term loans are subordinated to the liens in the 2026 Notes and the asset-based lending credit facility agreement ("ABL Credit Facility") discussed below.

The proceeds of the Tranche A loans were used to effect the exchange with Chatham of $82.1 million principal amount of 7.15% unsecured debentures due 2027 and cash that was used to pay down 2022 Notes and to pay certain fees and expenses in connection with the refinancing transactions. The proceeds of the Tranche B loans were used to effect the exchange with Chatham of $193.5 million of the company's 6.875% unsecured debentures due 2029.   

In connection with the issuance of the 2026 Notes and the Term Loan Agreement, the company terminated its $65 million revolving credit agreement with Bank of America, N.A. and other lenders and entered into a $65 million ABL Credit Facility with Wells Fargo, N.A. Availability under the ABL Credit Facility is subject to a borrowing base comprised of eligible receivables and eligible inventory. As of the end of the second quarter, proforma for the refinancing, the company had approximately $47.5 million of total borrowing base capacity under the ABL Credit Facility, of which $10 million was drawn at the time of closing. Also, proforma for the refinancing, the company's first lien leverage ratio based on EBITDA, as defined in the indenture, was 2.0 times EBITDA, and its total leverage ratio was 4.9 times EBITDA.

The principal agreements for the refinancing will be filed as exhibits to the company's second quarter Form 10-Q, which is expected to be filed by August 10, 2018.

First Six Months Results of 2018

Total revenues for the first six months of 2018 were $403.2 million, down 9.7% compared to the first six months of 2017.

Advertising revenues were $206.8 million, down 15.6% compared to the first six months of last year. Softness in print advertising negatively impacted advertising revenues but was partially offset by growth in digital-only advertising revenue of 20.9% when compared to the first half of 2017.  Direct marketing declined 20.4% compared to the first half of 2017. All categories of advertising were impacted by the soft advertising environment, which saw some improvement in the second quarter of 2018.   

Audience revenues were $171.1 million, down 5.6% compared to the first six months of 2017 and digital-only audience revenues were up 19.2% over the same period due to the growth in digital subscribers.  

The company reported a net loss for the first half of 2018 of $59.3 million, or $7.66 per share. Net loss for the first half of 2017 was $133.0 million or $17.49 a share, which included non-cash after-tax impairment charges of $105.6 million that were mainly attributable to the write-down of its CareerBuilder investment. 

Results for the first six months of 2018 included the following items:

  • A non-cash charge of $24.4 million to increase a valuation allowance on the company's deferred tax assets;
  • Severance charges totaling $7.6 million ($5.6 million after-tax);
  • Losses on extinguishment of debt of $5.4 million ($4.1 million after-tax);
  • A non-cash loss on real estate transactions net of charges associated with relocations of certain operations resulting in charges loss of $0.8 million ($0.6 million after-tax);
  • Costs related to co-sourcing information technology operations, accelerated depreciation, and other miscellaneous costs totaling $0.7 million ($0.5 million after-tax); and
  • Costs related to reorganizing operations totaling $0.6 million ($0.5 million after-tax).

Adjusted net loss1, which excludes the items above, was $23.6 million, as compared to $18.4 million in the same period last year. Adjusted EBITDA1 was $50.5 million in the first half of 2018, down 18.6% compared to the first half of last year. Operating expenses were down 7.8%, while adjusted operating expenses, which exclude non-cash and certain other charges, were down 7.5% in the first half of 2018 compared to the same period last year.

Outlook

Craig Forman, CEO said, "As we look to the rest of 2018 we are encouraged to see our investments in our digital transformation beginning to pay off.  In the second quarter, we saw sequential improvement in advertising largely because of the investments we have made in sales tools and restructuring of our sales team and we expect that trend to continue in the second half of 2018. In addition, we continue to see growth in digital-only subscriptions and more of our bundled print/digital subscribers are adding our digital products to their daily routine. Finally, with the refinancing of our debt, we now have a longer runway to complete this transition to a digital-centric media company."

While print newspaper advertising revenues are important to the business, they remain volatile, and are expected to decline. Thus, print revenues will become a smaller percent of total revenues. Digital subscribers are projected to grow at the current or an accelerating pace for the remainder of 2018. The growth in digital subscribers is expected to largely offset continuing declines in print circulation, resulting in low single-digit revenue declines.

Management plans to reduce GAAP and adjusted operating expenses and will monitor costs for the remainder of the year to achieve expense performance in line with revenue performance. Management expects to continue to reinvest some of the legacy cost savings in additional investments in news and sales infrastructures, as well as in technology and products, to continue to generate new advertising and subscriber revenues. 

Elaine Lintecum, McClatchy's CFO, said, "We will continue to apply our cash flow and proceeds from asset sales to reduce debt. Under our new 2026 Notes, we now have a mechanism to prepay debt from these sources without incurring significant breakage costs. The effective cash interest rate on our debt remains largely unchanged at 7.9% compared to 8.0% prior to the refinancing. I believe this is the first significant refinancing for a newspaper company since 2014 and we are happy to complete it with such a positive outcome for the company and its shareholders."

Lintecum continued, "Given the increase in longer-term treasury rates since the beginning of 2018, we are happy to have locked in reasonable interest rates in our refinancing, and removed future potential market risk. And on the plus side we are seeing the benefits in the funding position of our qualified pension plan. Based on discount rates as of June 30, 2018, we estimate that the plan funding level improved more than $50 million, to an underfunded position of approximately $422 million from the $476 million we reported at the end of 2017."

The company's consolidated statistical report, which summarizes revenue performance for the second quarter and first half of 2018 and 2017, is attached. 

Non-GAAP Operating Performance Measures

1 Adjusted EBITDA and adjusted net loss are non-GAAP financial measures. The company's new indenture, term loan agreement, and ABL credit agreement, include a similar definition of consolidated EBITDA and consolidated net income, which retains the impact of a gain or loss on an asset sales of real property in the operating results of the company.  The company had previously excluded the results of all real property asset sales from non-GAAP adjusted EBITDA and adjusted net income in its reported earnings releases. However, given that sales of real properties have become ongoing and recurring events, and to  maintain consistency in the presentation of non-GAAP operating results, the company believes that reporting the company's non-GAAP adjusted EBITDA in line with that reported to bondholders and creditors is a more accurate and consistent representation of non-GAAP results in any given quarter. Accordingly, operating and non-operating costs have been recast to conform to this presentation for prior periods included in our comparative schedules and references in this press release. A reconciliation to the nearest GAAP equivalent measure is included below.

In addition to the results reported in accordance with accounting principles generally accepted in the United States ("GAAP") included in this press release, the company has presented non-GAAP operating performance measures such as adjusted EBITDA, adjusted EBITDA margin, adjusted net income (loss), and adjusted operating expenses. Adjusted EBITDA is defined as net income (loss) plus interest, taxes, depreciation and amortization, non-operating income and expenses, severance charges associated with changes in our operations, equity income (loss) in unconsolidated companies, net, non-cash stock compensation expense, non-cash and non-operating pension costs, and certain other charges as outlined in the non-GAAP reconciliation schedule accompanying this release. Adjusted EBITDA margin is defined as adjusted EBITDA divided by total net revenues. Adjusted net income (loss) is defined as net income (loss) excluding amounts for other asset impairments, impairment charges related to equity investments, gain (loss) on extinguishment of debt, severance charges, accelerated depreciation on equipment, reversal of interest on tax items and certain discrete tax items, and certain other charges as outlined in the non-GAAP reconciliation schedule accompanying this release. The tax impact of these non-GAAP adjustments is calculated using the federal statutory rate of 21% plus the net state rate for the jurisdictions in which the subsidiaries file tax returns and ranges from 2.1% to 10.0%. Adjusted operating expenses is defined as operating expenses less non-cash charges, charges not directly related to operations, and unique or non-recurring transactions. These non-GAAP operating performance measures are reconciled to GAAP measures in the attached schedule. Management believes these non-GAAP measures, when read in conjunction with the company's GAAP financials, including the corresponding GAAP measures, provide useful information to investors by offering supplemental information that enables investors to:

  • make more meaningful period-to-period comparisons of the company's ongoing operating results. Management believes variances in the excluded line items are not reflective of the underlying business operations of the company or trends in the company's markets or industry;
  • better identify trends in the company's underlying business;
  • better understand how management plans and measures the company's underlying business;
  • more easily compare operating results to those of our peers; and
  • more directly compare the company's operating results against investor and analyst financial models.

The company's new indenture, term loan agreement, and ABL credit agreement, include a similar definition of consolidated EBITDA and consolidated net income, which retains the impact of a gain or loss on an asset sale in the operating results of the company.  The company had previously excluded all asset sale results from non-GAAP adjusted EBITDA and adjusted net income in its previously reported earnings releases. However, given that sales of real properties have become ongoing and recurring events, and to  maintain consistency in the presentation of non-GAAP operating results, the company believes that reporting the company's Non-GAAP adjusted EBITDA in line with that reported to bondholders and creditors is a more accurate and consistent representation of non-GAAP results in any given quarter.  Accordingly, operating and non-operating costs have been recast to conform to this presentation for prior periods included in our comparative schedules and references in this press release.

These non-GAAP operating performance measures should not be considered a substitute or an alternative to these computations calculated in accordance with and required by GAAP. Also, McClatchy's non-GAAP operating performance measures may not be comparable to similarly titled measures presented by other companies.

Conference Call Information

At noon Eastern time today, McClatchy will review its results in a conference call (833-255-2826, please request to be connected to the McClatchy second quarter earnings call) and webcast (www.mcclatchy.com). The webcast will be archived at McClatchy's website.

About McClatchy

McClatchy operates 30 media companies in 14 states, providing each of its communities with strong independent local journalism in the public interest and advertising services in a wide array of digital and print formats. McClatchy publishes iconic local brands including the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News & Observer, and the (Fort Worth) Star-Telegram. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange American under the symbol MNI. #ReadLocal

Additional Information

Statements in this press release regarding future financial and operating results, including our strategies for success and their effects, our real estate monetization efforts and the repurchase of outstanding notes, revenues, and management's efforts with respect to cost reduction efforts and efficiencies, cash expenses, revenues, adjusted EBITDA, debt levels, interest costs and creation of shareholder and investor value as well as future opportunities for the company and any other statements about management's future expectations, beliefs, goals, investments, plans or prospects constitute forward-looking statements  as defined in the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including statements containing the words "believes," "plans," "anticipates," "expects," "estimates" and similar expressions) should also be considered to be forward-looking statements. There are a number of important risks and uncertainties that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including: McClatchy may not generate cash from operations, or otherwise, necessary to reduce debt or meet debt covenants as expected; we may not be successful in reducing debt whether through tender offers, open market repurchase programs or other negotiated transactions; sales of real estate properties may not close as anticipated or result in cash distributions in the amount or timing anticipated; McClatchy may not successfully implement audience strategies designed to increase audience revenues and may experience decreased audience volumes or subscriptions; McClatchy may experience diminished revenues from advertising; McClatchy may not achieve its expense reduction targets including efforts related to legacy expense initiatives or may do harm to its operations in attempting to achieve such targets; McClatchy's operations have been, and will likely continue to be, adversely affected by competition, including competition from internet publishing and advertising platforms; increases in the cost of newsprint; bankruptcies or financial strain of its major advertising customers; litigation or any potential litigation; geo-political uncertainties including the risk of war; changes in printing and distribution costs from anticipated levels, including changes in postal rates or agreements; changes in interest rates; changes in pension assets and liabilities; changes in factors that impact pension contribution requirements, including, without limitation, the value of the company-owned real property that McClatchy has contributed to its pension plan; increased consolidation among major retailers in our markets or other events depressing the level of advertising; our inability to negotiate and obtain favorable terms under collective bargaining agreements with unions; competitive action by other companies; and other factors, many of which are beyond our control; as well as the other risks detailed from time to time in the company's publicly filed documents, including the company's Annual Report on Form 10-K for the year ended Dec. 31, 2017 and the company's Quarterly Report on Form 10-Q for the quarter ended April 1, 2018, each filed with the U.S. Securities and Exchange Commission. McClatchy disclaims any intention and assumes no obligation to update the forward-looking information contained in this release.

THE McCLATCHY COMPANY

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited; In thousands, except per share amounts)










Quarter Ended


Six Months Ended


July 1,


June 25,


July 1,


June 25,


2018


2017


2018


2017

REVENUES - NET:








Advertising

$ 106,953


$ 125,239


$ 206,840


$  245,128

Audience

84,825


89,915


171,103


181,331

Other

12,570


9,966


25,263


19,873


204,348


225,120


403,206


446,332

OPERATING EXPENSES:








Compensation

77,937


86,823


157,149


178,231

Newsprint, supplements and printing expenses

13,761


16,459


27,420


34,304

Depreciation and amortization

19,222


19,624


38,455


39,428

Other operating expenses

91,817


90,104


181,466


184,821

Other asset write-downs

-


-


59


1,957


202,737


213,010


404,549


438,741









OPERATING INCOME (LOSS)

1,611


12,110


(1,343)


7,591









NON-OPERATING (EXPENSES) INCOME:








Interest expense

(17,939)


(20,292)


(36,835)


(40,746)

Interest income

169


136


306


289

Equity income (loss) in unconsolidated companies, net

2,314


(159)


1,046


(96)

Impairments related to equity investments

-


(46,147)


-


(169,147)

Loss on extinguishment of debt, net

(19)


(869)


(5,368)


(869)

Retirement benefit expense

(2,779)


(3,328)


(5,557)


(6,655)

Other - net

(104)


23


(65)


83


(18,358)


(70,636)


(46,473)


(217,141)









Loss before income taxes

(16,747)


(58,526)


(47,816)


(209,550)

Income tax provision (benefit)

3,618


(21,080)


11,490


(76,529)

NET LOSS

$  (20,365)


$  (37,446)


$  (59,306)


$ (133,021)









Net loss per common share:








Basic

$      (2.62)


$      (4.91)


$      (7.66)


$     (17.49)

Diluted

$      (2.62)


$      (4.91)


$      (7.66)


$     (17.49)









Weighted average number of common shares used








to calculate basic and diluted earnings per share:








Basic

7,761


7,622


7,741


7,605

Diluted

7,761


7,622


7,741


7,605

 

THE McCLATCHY COMPANY

Reconciliation of GAAP Measures to Non-GAAP Amounts

(In thousands)









Reconciliation of Net Loss to Adjusted EBITDA


















Quarters Ended


Six Months Ended


July 1,


June 25,


July 1,


June 25,


2018


2017


2018


2017









NET LOSS

$  (20,365)


$  (37,446)


$  (59,306)


$ (133,021)









Income tax expense (benefit)

3,618


(21,080)


11,490


(76,529)

Interest expense

17,939


20,292


36,835


40,746

Depreciation and amortization

19,222


19,624


38,455


39,428









EBITDA

20,414


(18,610)


27,474


(129,376)









Severance charges

4,903


5,591


7,596


9,457

Non-cash stock compensation

319


432


1,059


1,461

Non-cash and non-operating retirement benefit expense 

2,779


3,328


5,557


6,655

Equity income in unconsolidated companies, net

506


159


1,774


96

Impairments related to equity investments

-


46,147


-


169,147

Other asset impairment charges

-


-


59


1,957

Other operating costs, net (1)

1,154


963


1,897


2,234

Other non-operating, net

(46)


710


5,127


497

Adjusted EBITDA

$   30,029


$   38,720


$   50,543


$     62,128









Adjusted EBITDA Margin

14.7%


17.2%


12.5%


13.9%









(1) Other operating costs, net, includes: non cash loss on asset sales and relocation charges, net; Technology conversion costs related to co-sourcing a majority of information technology operations; costs associated with reorganizing sales and other operations; trust related litigation, hurricane Irma costs, and net acquisition costs. See the text of the press release for the detailed gross and net of tax contribution of each category. 









Reconciliation of Net Loss to Adjusted Net Loss









NET LOSS

$  (20,365)


$  (37,446)


$  (59,306)


$ (133,021)









Add back certain items:








Loss on extinguishment of debt, net

19


869


5,368


869

Other asset impairment charges

-


-


59


1,957

Impairments related to equity investments

-


46,147


-


169,147

Severance charges

4,903


5,591


7,596


9,457

Accelerated depreciation on equipment 

229


-


229


-

Other operating costs, net

1,154


963


1,897


2,234

Certain discrete tax items

10,101


-


24,352


106

Less: Tax effect of adjustments

(1,627)


(20,175)


(3,765)


(69,102)

Adjusted net loss (2)

$    (5,586)


$    (4,051)


$  (23,570)


$   (18,353)









(2) The tax impact of these non-GAAP adjustments is calculated using the federal statutory rate of 21% plus the net state rate for the jurisdictions in which the subsidiaries file tax returns and ranges from 2.1% to 10.0%. 

In 2017 the tax impact of these non-GAAP adjustments was calculated using the federal statutory rate of 35% plus the net state rate for the jurisdictions in which the subsidiaries filed tax returns and ranged from 1.6% to 8.1%.









Reconciliation of Operating Expenses to Adjusted Operating Expenses









OPERATING EXPENSES:

$ 202,737


$ 213,010


$ 404,549


$  438,741

Add back:








Depreciation and amortization

19,222


19,624


38,455


39,428

Other asset impairment charges

-


-


59


1,957

Severance charges and non-cash stock compensation

5,222


6,023


8,655


10,918

Other operating costs, net

1,154


963


1,897


2,234

Adjusted operating expenses

$ 177,139


$ 186,400


$ 355,483


$  384,204

 

THE McCLATCHY COMPANY

Consolidated Statistical Report

(In thousands, except for preprints)




















Quarter  2


Combined


Print


Digital



















Revenues-Net:

2018


2017


% Change


2018


2017


% Change


2018


2017


% Change

Advertising 


















Retail

$47,484


$58,701


-19.1%


$24,693


$36,141


-31.7%


$22,791


$22,560


1.0%

National

11,697


9,889


18.3%


3,190


3,425


-6.9%


8,507


6,464


31.6%

Classified

27,165


31,204


-12.9%


12,047


17,240


-30.1%


15,118


13,966


8.2%

Direct Marketing

20,499


25,319


-19.0%


20,498


25,319


-19.0%







Other Advertising

108


126


-14.3%


108


126


-14.3%







Total Advertising

$106,953


$125,239


-14.6%


$60,536


$82,251


-26.4%


$46,416


$42,990


8.0%



















Memo:  Digital-only Advertising













$39,362


$32,751


20.2%



















Audience

84,825


89,915


-5.7%


59,869


65,113


-8.1%


24,957


24,801


0.6%

Other

12,570


9,966


26.1%













Total Revenues

$204,348


$225,120


-9.2%


$40,038

































































Advertising Statistics for Dailies:


















Full Run ROP Linage







2,402.7


2,712.2


-11.4%

























Millions of Preprints Distributed







458.5


487.7


-6.0%











































Audience:


















Daily Average Total Circulation*







1,151.4


1,318.9


-12.7%







Sunday Average Total Circulation*







1,753.6


1,955.9


-10.3%







Average Monthly Unique Visitors













65,649.0


65,973.1


-0.5%

Digital Subscriptions













122.4


91.0


34.5%























































THE McCLATCHY COMPANY

Consolidated Statistical Report

(In thousands, except for preprints)




















June  Year-to-Date


Combined


Print


Digital



















Revenues-Net:

2018


2017


% Change


2018


2017


% Change


2018


2017


% Change

Advertising 


















Retail

$91,814


$114,928


-20.1%


$48,665


$72,149


-32.5%


$43,148


$42,779


0.9%

National

21,454


18,726


14.6%


5,779


6,435


-10.2%


15,675


12,291


27.5%

Classified

54,729


62,632


-12.6%


24,111


34,740


-30.6%


30,619


27,893


9.8%

Direct Marketing

38,683


48,608


-20.4%


38,683


48,608


-20.4%







Other Advertising

160


234


-31.6%


160


234


-31.6%







Total Advertising

$206,840


$245,128


-15.6%


$117,398


$162,166


-27.6%


$89,442


$82,963


7.8%



















Memo:  Digital-only Advertising













$75,667


$62,603


20.9%



















Audience

171,103


181,331


-5.6%


120,707


131,740


-8.4%


50,397


49,590


1.6%

Other

25,263


19,873


27.1%













Total Revenues

$403,206


$446,332


-9.7%



































































Advertising Statistics for Dailies:


















Full Run ROP Linage







4,484.6


5,309.0


-15.5%

























Millions of Preprints Distributed







794.0


988.0


-19.6%











































Audience:


















Daily Average Total Circulation*







1,196.9


1,375.1


-13.0%







Sunday Average Total Circulation*







1,810.2


2,023.3


-10.5%







Monthly Unique Visitors













71,909.5


67,558.9


6.4%

Digital Subscriptions













122.4


91.0


34.5%


  Columns may not add due to rounding


*   Reflects total average circulation based upon number of days in period. Does not reflect AAM reported figures.

 

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Cision View original content with multimedia:http://www.prnewswire.com/news-releases/mcclatchy-reports-second-quarter-2018-results-300687600.html

SOURCE McClatchy

Stephanie Zarate, Investor Relations Manager, 916-321-1931, szarate@mcclatchy.com

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