The new Artificial Intelligence (AI) audio feature integrated across McClatchy's digital news sites uses technology to dynamically convert written content into an audio file accurately and virtually instantaneously. The text-to-speech service was tested on two McClatchy news sites over three months with significant positive customer feedback. The results from
An easy-to-locate play button is positioned under every article headline, offering readers an effortless way to listen to news with one click.
"At a time when consumption of digital audio is stronger than ever, we're excited to roll out this new audio feature to our customers to enhance their news experience and give them the ability to listen to local journalism where and when they want it," commented
McClatchy has partnered with Trinity Audio on this initiative. Its technology uses AI and Machine Learning to generate an audio version of articles in seconds and also inserts advertising on a revenue share basis.
"We're excited to take our partnership with McClatchy to the next level and help turn their readers into listeners," commented
McClatchy operates 30 media companies in 14 states, providing each of its communities with strong independent local journalism in the public interest and advertising services in a wide array of digital and print formats. McClatchy publishes iconic local brands including the
Trinity Audio is an audio content solution that caters to publishers and content creators of all types and sizes around the world and helps them take part in the ongoing audio revolution by turning readers into listeners, creating the experience modern audience is expecting today. Founded in 2018, the company is part of Somoto (a publicly-traded company in the
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